Advertising Poster for Mathis Cars.
Advertising Poster for Mathis Cars.
Advertising Poster for Mathis Cars.
Advertising Poster for Mathis Cars.
(Transportation)

Advertising Poster for Mathis Cars.

Jacquelin, Jean (illus.)

(Strasbourg: Mathis, 1933). (1)ff., folded into sixths. Printed in bright color on both sides, the poster depicts a variety of four- and six-cylinder cars available from the French automaker Mathis for the 1934 model year. These include the EMY4 and EMY6, available in the convertible St. Moritz, Deauville coupe, and four-door Dynamic. The text touts new "Quadruflex" independent suspension for safety and comfort. On the covers, when the poster is folded, are two bold, stylish Art Deco illustrations: a red convertible filled with five passengers touring a country road, and a sleek yellow sedan speeding along a coastal highway. Laid in is a sheet with the technical specifications for each model. The company, founded by Émile Mathis, produced automobiles in Strasbourg, Alsace between 1910 and 1950. After the first World War, Mathis was the number four automaker in France, competing directly with Citroën. A remarkably fine piece of ephemeral automobilia. Item #25483

Price: $550.00

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